Data Monetization — Learn free

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Questions 1–10 of 10

1. What is Data Monetisation?
Question 1A. Storing data in a bank vaultB. Generating revenue from dataC. Converting currency values in a databaseD. Paying for cloud storageE. Charging employees for data access
2. How do free social media platforms such as WhatsApp, Facebook, Twitter, TikTok and Instagram generate money, according to I Am Datapedia!?
Question 2A. Through government grantsB. By charging a hidden monthly feeC. By selling hardware devicesD. By Data Monetisation, selling data generated by their customersE. By donations from users
3. What restriction do regulations place on platforms that monetise customer data?
Question 3A. They cannot share personal details of their customers with anyoneB. They cannot record what customers buyC. They cannot analyse product trendsD. They cannot sell aggregated viewing statisticsE. They cannot operate in more than one country
4. In the Amazon example, which information is described as gold for product owners?
Question 4A. The names and addresses of individual customersB. The passwords of customer accountsC. Which and how many products will be in demand next December, based on the trend of the last few yearsD. The salaries of Amazon employeesE. The location of Amazon warehouses
5. Which of the following must be in place before a company can seriously monetise its data?
Question 5A. A social media accountB. A physical shopC. A printed product catalogueD. A team of external consultantsE. Data Governance, Data Quality, Master Data Management, Metadata Management, Data Lineage, a Data Dictionary and a Business Glossary
6. What is Data as a Service, as a method of generating revenue from data?
Question 6A. Making data available to clients via API or online dataB. Selling monthly KPI aggregationsC. Selling predictions from machine learning modelsD. Reducing operational cost through data managementE. Providing free data to marketing
7. How does Insight as a Service differ from Data as a Service?
Question 7A. It provides raw data via APIB. It is free of chargeC. It provides aggregations or KPIs on a monthly or annual basis rather than raw dataD. It only works on unstructured dataE. It is delivered on paper
8. Which revenue method sells prediction and forecasting using complex machine learning models?
Question 8A. Data as a ServiceB. Insight as a ServiceC. Master Data ManagementD. Analytics as a ServiceE. Data Governance
9. Which of the following is NOT listed as a method of generating or increasing revenue from data?
Question 9A. Reducing operational cost through proper data managementB. Selling customers' personal details to advertisersC. Providing quality data to marketing and sales to generate more businessD. Data as a Service via APIE. Analytics as a Service with prediction and forecasting
10. What does I Am Datapedia! predict about the future of Data Monetisation?
Question 10A. It will be banned by regulatorsB. It will remain limited to social media companiesC. It will be replaced by advertising revenueD. It will only apply to unstructured dataE. It will soon become the largest monetisation channel for every organisation