Data Segmentation

‘Data Segmentation is about dividing dataset into multiple sections based on some requirements.’

Segments are defined based on many parameters e.g., in a business, segments are defined by accessibility, actionable, profitable etc.

For example, when we go into a mall, there is a segment/section for Food Court where multiple categories of food are available with different classification like expensive or cheap food.

Steps to improve Data Segmentation

• Enrich your data to increase data quality.
• Plan and replan your data segmentation criteria(s)
• Improve real time segmentation.
• Design segment based on customer prioritization and feedback.
• Integrate with as many data elements.

In business, what you can do by having Data Segmentation

• You can create deals based on customer buying behavior.
• You can improve your products arrangement.
• You can plan your marketing strategy.
• You can analyze customer feedback.