Data Syndication

Syndication is also known as synchronization, yes now it must be making sense to you 😊.

‘Data Syndication is a process not a technology.’

The word syndicate comes from the French word syndicate which means "trade union" (syndic meaning "administrator"), from the Latin word syndicus which in turn comes from the Greek word σύνδικος (syndikos), which means "caretaker of an issue"; compare to ombudsman or representative.

‘Data Syndication is to collect and prepare update-to-date dataset for a particular activity.’

For example, prepare a dataset from multiple source systems for the marketing team to plan their upcoming campaigning exercise.

Data Syndication process

• Can handle any type of format as input and output as well.
• It can send alerts.
• It can configure access matrix.
• It provides monitoring dashboards and reports for compliance and audit trials.
• As it’s a process, any expensive or cheap technology can be utilized.
• Output formats can be designed based on customer requirements.
• Can send email, SMS, spreadsheet, database, ML models etc.

In current era, where so many source, channels are introduced to process structured, semi and unstructured dataset like social-media, mobile applications, videos from CCTV, audio, emails, PDF, word documents, image, scan etc., it has become as importance to have a process to Syndicate data.

Another example can be collecting customer behavioral data from all above-mentioned channels can really be helpful for many organizations to plan their production.

There are data syndication companies in the market who specialize in syndicating data for large organizations as third party. These companies collect and prepare relevant syndicated datasets and sell it as DaaS service.