Data Dividend — Learn free

Self-check

Questions 1–10 of 10

1. In the stock market, why does a company pay a dividend to a shareholder?
Question 1A. Because the shareholder works for the companyB. Because regulators require all companies to pay dividendsC. Because the company is keeping the shareholder's money for a period and investing it in its business to generate revenue, a share of which is returnedD. Because the share price has fallenE. Because the shareholder has sold the stock
2. What do users of mobile applications and social media portals give to those companies in place of money?
Question 2A. Their dataB. Their subscription feesC. Their advertising budgetsD. Their sharesE. Their hardware
3. Which of the following is NOT named as an example of the data users hand over to platforms?
Question 3A. Buying and selling behaviourB. Search trendsC. Family and friends interactionsD. Spending patternsE. Bank account balances
4. For what purposes do companies such as Facebook, Amazon and Alibaba use the data collected from end-users?
Question 4A. Only to improve application securityB. Marketing and advertisement, and selling services to production houses, industries and inventory housesC. To pay dividends to shareholdersD. To comply with tax regulationsE. To train their staff
5. What is a Data Dividend?
Question 5A. A tax paid by companies on stored dataB. The return a company earns from selling its data warehouseC. A discount on cloud storage for large datasetsD. Giving dividends to end-users in exchange for hosting their data with companies such as Facebook, Twitter or AmazonE. The interest paid on a data-centre loan
6. In the Data Dividend argument, who is the ENTITY described as the core participant in data generation that currently receives nothing?
Question 6A. The advertising agenciesB. The end-usersC. The production housesD. The company shareholdersE. The inventory houses
7. Who is said to need an understanding of Data Dividend?
Question 7A. Only shareholdersB. Only marketing departmentsC. Only chief data officersD. Only social media companiesE. Everyone, whether IT professional or end user
8. Which company is NOT named among the examples of platforms that monetise user data?
Question 8A. NetflixB. FacebookC. InstagramD. AmazonE. Alibaba
9. In the stock-market comparison used to explain Data Dividend, how often is a dividend typically paid?
Question 9A. DailyB. WeeklyC. Only when the stock is soldD. Quarterly or annuallyE. Once at purchase
10. What outcome is anticipated for the Data Dividend trend?
Question 10A. Platforms will stop collecting user dataB. Users will have to start paying money instead of dataC. The time is not far when this trend will start benefiting end-usersD. Regulators will ban revenue sharing with usersE. Dividends will be paid only to corporate customers