Best for
- Founders starting something new
- Projects that drifted and need a north star restated
- Grounding an AI team in what the product is for
What you give it
- The idea in a sentence or two, as you would say it out loud
What you get back
- A one-page vision: purpose, audience, the win condition, the non-goals
- Your own words kept where they carry the meaning
- A file placed where your project keeps its direction
How it works
- Reads your sentence and anything the project already says about itself.
- Drafts purpose, audience, win condition and non-goals in plain language.
- Quotes your own phrasing wherever it is the actual vision.
- Asks one round of questions only where the idea is genuinely ambiguous.
- Saves the page and reports where it lives.
Example
You: Idea: a booking tool for small physiotherapy clinics that handles the insurance paperwork for them.
Result: A vision page naming the clinic owner as the customer, paperwork-hours saved as the win, and 'not a medical records system' as an explicit non-goal.
Limits — please read
- It writes the vision down; believing in it is still your job.
- A vision is direction, not a plan — pair it with planning skills.
- It will not invent an audience or win condition you have not implied.